Up Your Alley is San Francisco’s smaller, dirtier cousin to Folsom. It takes over SoMa for one day of leather, rubber, and rough-edged charm. Expect men in gear, friends in pup hoods, and neighbors who know the drill.
The fair sits on Dore Alley and nearby blocks. Stages push bass. Go-go dancers hype the crowd. Vendors sell harnesses, jocks, and useful hardware. Community groups run booths and hydration points. The energy feels local, direct, and flirty.
Dress how you like, within the law. Harness and shorts work. So do denim, boots, or a simple tee. Sunscreen matters. So does cash for tips and donations. Consent is the first rule. Ask before you touch.
Bars fuel the day. Powerhouse and The Eagle pack early. Expect queues and friendly door staff. Afterparties stretch into the night. Pace yourself.
Photography happens, but not everywhere. Some zones ban cameras. Read signs and keep phones away when asked. Security teams keep things calm.
First timer? Arrive before noon for space. Pick a meeting point if your group splits. Bring water, wipes, and a spare shirt. Most of all, relax. Smile, say hi, and enjoy SoMa’s no-fuss welcome.
Up Your Alley
“SoMa turns kinky and unapologetically fun, with gear, sweat, and street beats.”
